A few months ago, I wallowed an amazing food fantasy weekend that included a tribute dinner to David Chang in Seattle and an extravagant tasting menu at Nathan Myrvold’s Modernist Cuisine lab. Afterwards, as I stumbled through my fancy food hangover, I started mulling over constraints—namely, the limitations that control and ultimately shape creativity. Before becoming a professional chef, I spent many years as a graphic designer and marketing professional where creativity was pushed and prodded by constraints every day. The client needs three completely different creative concepts, and can you get those out in the next two days? Oh, and they have a tiny budget. And the entire executive team has to sign off on the final concept. And the CEO’s wife likes blue, so make sure one of the designs oozes navy. As graphic designers, we tackled these kinds of challenges daily. And while the agency pressure cooker frequently tenderized your brain in mere minutes, it also forced you to problem solve on the fly. Many times the force of these constraints squeezed out great creative solutions like diamonds from coal.
As I transitioned from a design career to the culinary world, the hyperkinetic atmosphere of the professional kitchen felt strangely familiar, like a heaping helping of déjà vu. The plates for tonight’s main course sitting in the plate warmer, which no one noticed had stopped working, were stone cold at service time. Okay, let’s set up a makeshift brigade and shuttle stacks of them back and forth to the combi oven where we can flash them just before plating. Oh man, we just had a customer walk in who requested an entirely gluten-free menu. How can I reinvent my pasta dish in the next 20 minutes by using the meager pieces of extra produce sitting in the walk-in? Countless scenarios like these play themselves out every day in restaurant kitchens everywhere. But if you can swallow the surge of panic from your stomach and stay focused, often you can reach down and pull out a gem of a creative solution when circumstance demands it.
Which brings me back to David Chang and Nathan Myrvold. In reading the Momofuku cookbook, which I recommend to anyone with a deep passion for any pursuit, David weaves his tale of becoming obsessed with learning how to make the perfect bowl of ramen. His relentless pursuit drove him into many of New York’s best kitchens and to Japan, where he worked tirelessly to learn not just how to cook, but how to cook well.
When he finally decided to take the all-too-familiar plunge into restaurant ownership, he built his Noodle Bar with his bare hands, cobbling together the plywood interior by day and crafting his menu at night. The miniscule kitchen and limited equipment forced him to be excruciatingly efficient, like cooking a ten-course meal in a photo booth. David is fiercely proud of what he and his team accomplished with very little space and even less money. In fact, these vice-like limitations spawned many culinary creations on which Chang has built his budding empire.
In his book, Chang talks about how much pork fat his kitchen generated after accidentally roasting a batch of pork bellies at a too-high temperature and rendering out too much fat. Chang couldn’t throw out the bellies since a chef can’t violate the first cardinal rule of restaurant cooking, “thou shalt not throw anything away, lest your profits land in the alley dumpster.” Chang decided to lower the oven temperature and braise the pork in a bath of its own fat, or an accidental confit. To deal with the river of pork fat his cooks were creating with this new roasting method, Chang used it for everything, from flavoring kimchi stew to deep frying. Not only was he generating a cheap source of cooking fat, he was infusing many of his menu items with a layer of porky goodness that helped launch a massive culinary trend. Chang will be the first to tell you, as he did at the dinner I attended, that the constraints he faced—of limited space, little funding, and a tiny pool of good quality local ingredients, forced him to become a better cook as he pursued his passion for the perfect bowl of noodles.
Now cut to following night at the Modernist Cuisine lab, an event which David Chang also attended. Nathan Myrvold, Microsoft’s first and former chief technology officer, also pursued a passion for modern cooking techniques, or what many call molecular gastronomy. An avid practitioner of sous vide cooking, Nathan decided in 2004 to write a book on the cooking method which was just gaining mainstream attention in this country. As Nathan explored the scientific and culinary aspects of sous vide, his area of study rapidly expanded to include food safety, food science, and beyond. Slowly but surely, a straightforward manual on sous vide cooking exploded into a five volume missive.
By no means a simple set of cookbooks, Modernist Cuisine is a sweeping exploration of all aspects of cooking, both modern and traditional. Want to see what happens on a microscopic level when drop of water dances across the surface of a hot griddle? Then say hello to the Leidenfrost effect, which is covered in Volume 1. Ever wondered about the pH level of a banana? You’ll find that in a beautifully designed table in the gels section. Dying to unlock the secret of a perfectly roasted chicken, with skin that alluringly crackles under the pressure of your fork? Then break open Volume 5 and bask in the high-resolution glory of the obscenely gorgeous photography, all taken in-house by Nathan’s team. The sheer breadth and depth of culinary knowledge captured in 43 pounds of books is breathtaking. Such a literary undertaking seems nearly impossible, yet the Modernist Cuisine team’s four years of labor is now in its second printing. Even before its release, Modernist Cuisine was inducted into the Cookbook Hall of Fame at the Gourmand World Cookbook Awards.
Nathan, at first blush, is a man completely unfettered by constraints. After all, how could anyone conceive and create a project of this scope and devote the substantial resources needed to pull this off? How can one person drive an undertaking this technically complex without making any compromises, from using state-of-the art photography equipment, all the way down to the finest quality ink and printing paper? And most astoundingly, how does one person have the time and attention span to dive to these depths of food and cooking while running an 800-person research company? Does this guy ever sleep?
Nathan certainly doesn’t feel the same constraints of funding, space, and resources that shaped David Chang’s entrepreneurial beginnings. Indeed, without these typical limitations it would be easy for someone like Nathan to plunge deeper down the research “rabbit hole” without ever coming up for air. But as a scientist, Nathan is guided by the rigor of disciplined research—to pose a question, develop a hypothesis, and test it exhaustively, all while methodically documenting the results. The constraints of the scientific mind keep Nathan marching resolutely to uncover what happens when we attempt to change mere ingredients into works of culinary art. And it is this scientific discipline that drove Nathan to bring this 747-sized cookbook project in for a landing.
Just as David Chang hammers out a solution for the perfect ramen noodle, Nathan unleashes his relentless curiosity to discover how the alignment of ground beef strands in a hamburger creates the best texture. And while they both operate under very different constraints, they are each driven to discover the reasons why certain things happen when we work with food and how to constantly make them better. And for anyone who has enjoyed David’s wildly creative cuisine or who will see Nathan’s multi-volume masterwork, they will be much richer for it.
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